Privacy Policy

This Privacy Policy (“Policy”) outlines the practices of Wild Country India Private Limited and its subsidiaries and affiliates (hereafter “Wild Country”, “Outdoor Goats”, “we”, “us”, or “our”) in relation to the storage, use, processing, and disclosure of personal data that you have chosen to share with us when you access our website and app or personal data that we may have access to in relation to your use of the website at (“Website”) and the mobile application “Outdoor Goats” (“App”).  The Website and App are collectively referred to as “Platform”, which term includes all content, software, services, and products available on the Platform.

Outdoor Goats is a brand of Wild Country Private Limited with all relevant trademarks (in process with the applicable Indian Trademarks Registry).

At Outdoor Goats, we are committed to protecting your personal data and respecting your privacy. Please read the following terms of the Policy carefully to understand our practices regarding your personal data and how we will treat it. This Policy sets out the basis on which any personal data we collect from or about you, or that you provide to us, will be processed by us.

Capitalised words in the Policy shall have the same meaning ascribed to them as in the Terms and Conditions (“Terms”), available at Please read this Policy in consonance with the Terms.


    1. Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (for example, anonymised data)
    2. We may collect, use, store and transfer different kinds of personal data about you to provide you with or in connection with the Platform. Such personal data includes:
      1. Identity and profile-related data: This includes data pertaining to your identity, such as your first and last name, gender, date of birth, title, feedback, survey responses, etc.;
      2. Contact data: This includes contact details, including email addresses, phone numbers, business addresses, etc.;
      3. Basic account and use information: This includes details like your username, password, and use information such as your activity on the Platform (including date, time, and geo-location information;
      4. Content you share: This includes the photos. Videos, reviews and blogs you choose to upload, stories, and posts you share, comments, wish lists, tags, mentions and when you collaborate with brand partnerships;
      5. Technical and device data: This includes technical data, including IP addresses, browser types and versions, time zone settings and locations, operating systems, and other technology on the devices you use to access the Platform;
      6. Usage data: This includes information about how you use our Platform and your activity on the Platform, time spent on the Platform, page views, and links you click on the Platform;
      7. Communications data: This includes details such as the Metadata and other personal Information we get from communications done through e-mails, SMS, instant messages and calls;
      8. Marketing data: This includes marketing and communications data, including your preferences in receiving marketing messages from us and third parties and your communication preferences; and
      9. Location data: This includes location information.
    3. We also collect, use, and share aggregated data such as statistical or demographic data for any purpose. Aggregated data could be derived from your personal data but is not considered personal data under applicable laws
    4. We do not collect any data about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic data, or any information about criminal convictions and offences.
    5. We do not knowingly collect or process personal data of children. If you have any reason to believe that a child, without a parent or guardian’s consent has provided personal information, then please contact us, and we will use reasonable efforts to delete that information based on parent/guardian consent.


    1. We use different methods to collect and process data about you.
      1. Information you give us: This is the information (including identity, contact, and marketing and communications data) you consent to giving us about you when you contact us through our Platform. If you contact us, create an account with us, and use our services, we will keep a record of the information shared during the correspondence.
      2. Information we collect about you and your device: Each time you visit and interact with our Platform, we automatically collect computer metadata, technical data such as browsing actions and patterns through the use of cookies, log files, analytics information, and other similar technologies to provide, improve, and maintain our Platform and your preferences. We may also receive technical data about you if you visit other websites and platforms that employ our cookies.
      3. Information we receive from other sources including third parties and publicly available sources: We will receive personal data about you from various third parties and public sources as set out below:
        • analytics providers such as Google, Facebook, etc.;
        • advertising networks;
        • search information providers;
        • identity and contact data from publicly available sources.


    1. We will only use your personal data when the law allows us to. Most commonly, we will use your personal data to provide you with the various features within the Platform, or where we need to comply with a legal obligation. We will also use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
    2. You understand that when you consent to providing us with your personal data, you also consent to us sharing the same with third parties for improving our business and delivery related processes. You are aware that by using our Platform, you authorise us, our associate partners, and affiliates to contact you via email, phone, or otherwise.
    3. You are aware that any and all information pertaining to you, whether or not you directly provide to us (via the Platform or otherwise), including but not limited to personal correspondence such as emails, instructions from you etc., may be collected, compiled, and shared by us in order to render the Platform to you and you expressly authorise us to do so. This ability to share information may include but not be limited to sellers, storage providers, payment system providers, marketing partners, data analytics providers, and consultants, lawyers, and auditors. We may also share this information with our parent company, subsidiaries, and affiliates.
    4. You agree and acknowledge that we may share data without your consent when it is required by law or by any court or government agency or authority to disclose such information. Such disclosures are made in good faith and belief that it is reasonably necessary to do so for enforcing this Policy or the Terms, or in order to comply with any applicable laws and regulations.
    5. Where applicable laws permit us to, we rely on your consent as a ground to process your personal data.
    6. We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
    7. Please note that we may process your personal data without your knowledge or consent, in compliance with the rules above where this is required or permitted by law.
    8. In general, we will not disclose personal data except in accordance with the following purposes:
      1. To provide and improve our services including our customer services to you based on the information and feedback we receive from you;
      2. To personalize your experience with us further so as to better respond to your individual needs;
      3. To manage our relationship with you including notifying you of changes to our Platform;
      4. To administer and protect our business and the Platform including troubleshooting, data analysis and system testing;
      5. To deliver orders, content, periodic emails and advertisements to you;
      6. To make recommendations to you about goods or services which may interest you;
      7. To measure and analyse the effectiveness of the advertising we serve you;
      8. To monitor trends so we can improve the Platform;
      9. To perform our obligations that arise out of the arrangement we are about to enter or have entered with you;
      10. To enforce our Terms; and
      11. To comply with a legal or regulatory obligation.


    1. As a part of your use of the Platform, the information, and personal data you provide to us may be transferred to and stored at countries other than India. This may happen if any of our servers are from time to time located in a country other than India, or one of our service providers is located in a country other than India. We may also share information with entities in countries other than India. These entities shall be subject to data laws of their respective countries.
    2. If you use the Platform while you are outside India, your information may be transferred to a country other than India in order to provide you with the Platform.
    3. By submitting your information and personal data to us, you agree to the transfer, storage, and processing of such information and personal data outside India in the manner described above.


    1. The Platform may, from time to time, contain services provided by or links to and from the websites of our partner networks, advertisers, sellers and affiliates (“Third Party Services”). Please note that the Third-Party Services that may be accessible through our Platform have their own privacy policies. We do not accept any responsibility or liability for the policies or for any personal data that may be collected through the Third-Party Services. Please check their policies before you submit any personal data to such websites or use their services.
    2. We may use third-party user experience improvement services (including but not limited to those provided by Google Inc. and/or its affiliates) and applications to better understand your behavior on the Platform.
    3. Your relationship with these third parties and their services and tools is independent of your relationship with us. These third parties may allow you to permit or restrict the information that is collected. It may be in your interest to individually restrict or enable such data collections.
    4. The place of processing information depends on each third-party service provider, and you may wish to check the privacy policy of each of the service providers to identify the data shared and its purpose. You will be subject to a third party’s privacy policy if you opt in to receive communications from third parties. We will not be responsible for the privacy standards and practices of third parties.


    1. Cookies are small data files that a site or its service provider transfers to your computer’s hard drive through your web browser (if you allow) that enables the site or service providers’ systems to recognise your browser and capture and remember certain information.
    2. We use cookies to help us understand and save your preferences for future visits, keep track of advertisements (including interest-based advertisements), and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contact third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.
    3. Additionally, you may encounter cookies or other similar devices on certain pages of the Platform that are placed by third parties. We do not control the use of cookies by third parties. If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities in relation to the Platform, we may collect such information into a file specific to you.
    4. We use the following cookies:
      1. Essential Cookies. These cookies are sometimes called “strictly necessary” cookies and are required for the operation of our Platform. They include, for example, cookies that enable you to log into secure areas of our Platform or make use of e-billing services.
      2. Analytical or Performance Cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our Platform when they are using it. This helps us to improve the way our Platform works, for example, by ensuring that users are finding what they are looking for easily.
      3. Functionality Cookies. These are used to recognise you when you return to our Platform. This enables us to personalise our content for you, greet you by name, and remember your preferences (for example, your choice of language).
      4. Targeting Cookies. These cookies record your visit to our Platform, the pages you have visited and the links you have followed. We will use this information to make our Platform and the advertising displayed on it, more relevant to your interests.
      5. Third Party Cookies. Please note that the following third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These Third-Party cookies are likely to be performance cookies or targeting cookies.
    5. You can block cookies by activating the setting on your browser that permits you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our Services.


    1. We do not share, sell, trade, or otherwise transfer to any third parties or allow third party to access your personally identifiable information. However, we may share your personal data with third parties set out below for the purposes set out in Section 3:
      1. Internal third parties, which are other companies within the Wild Country group of companies.
      2. External third parties such as:
        • trusted third parties who assist us in operating our Platform, conducting our business, or servicing you, so long as those parties agree to keep this information confidential;
        • analytic service providers to gather non-personal data and to help us improve our Services. These analytics providers may use cookies and other technologies to perform their services, and may combine the information they collect about you on our Platform, like when you visit site page, click on the page, most purchased product, most searched terms; and
        • regulators and other bodies, as required by law or regulation.
    2. Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If our business undergoes a change, then the new owners will use your personal data in the manner set out in this Policy.
    3. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.


    1. We implement certain security measures including encryption, firewalls, and socket layer technology to protect your personal information from unauthorised access.
    2. However, you agree and acknowledge that the abovementioned measures do not guarantee absolute protection to the personal information and by accessing the Platform, you agree to assume all risks associated with disclosure of personal information arising due to breach of firewalls and secure server software.
    3. We will comply with the requirements under the Information Technology Act, 2000 and the rules made thereunder in the event of a data or security risk.


You are aware that your personal data will continue to be stored and retained by us for a reasonable period after we accomplish the purpose for which it was collected and/or after the expiry or termination of the Terms and this Policy in compliance with the applicable laws.



You are aware that in the event we go through a business transition, such as a merger, acquisition by another organisation, or sale of all or a portion of our assets, your personal data might be among the assets transferred.



    1. We keep our Policy under regular review and may amend this Policy from time to time, at our sole discretion.
    2. The terms of this Policy may change and if it does, these changes will be posted on this page and, where appropriate, notified to you by email. Please ensure that you review this Policy regularly


Please be aware that personal identifiable information, such as your name or e-mail address, that you voluntarily disclose and that is accessible to other users (for example, on social media, forums, bulletin boards, or in chat areas) could be collected and disclosed by others. We will not be responsible for such collection and disclosure.


You may contact us at with any enquiry relating to this Policy or an enquiry relating to your personal information (including reviewing or updating). You can also do so by writing to our Grievance Officer at the address provided below:

Name: Joanne Fernandes

Email Address: [email protected]