Our Brands

Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands
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Athlos
Athlos
28 products
Trekmonk
Trekmonk
19 products
Gokyo
Gokyo
158 products
Baller Athletik
Baller Athletik
128 products
Cocopalm
Cocopalm
0 product
Reccy
Reccy
63 products
Tripole
Tripole
107 products
Apace
Apace
36 products
Kue
Kue
30 products
Andune
Andune
0 product
Trekk Nutrition
Trekk Nutrition
26 products
Adventure Worx
Adventure Worx
59 products
The Mahua Store
The Mahua Store
102 products
98 Fahren
98 Fahren
28 products
SkiD O2
SkiD O2
22 products
Ferrata
Ferrata
16 products
JAG
JAG
29 products
Woollen Wear
Woollen Wear
33 products
Clawear
Clawear
53 products
Craycol
Craycol
11 products
Ruggd Indian
Ruggd Indian
23 products
Mount Miller
Mount Miller
116 products
Zakpro
Zakpro
30 products
Azen
Azen
9 products

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